Studio Holken

Holken
Rethinking Dog Food — PLANTZ_2026 10 17_030_liggande_beef_3x4 copy
Independent creative studioMalmö, Sweden
The work ↓

Rethinking Dog Food

Client HenArt® [NL] · Scope Brand identity / Packaging / Illustration / Campaign

Plantz created a plant-based world for dogs, challenging a shelf dominated by meat.

We gave the dog a say in what goes into the bowl. A world of its own, rich character, and zero interest in what the rest of the aisle is doing.

Rethinking Dog Food — PLANTZ_2026 10 17_030_liggande_beef_3x4 copy
Rethinking Dog Food — 050 11 RIGHT #aad3dc fit height pad 12
Rethinking Dog Food — PLANTZ_2026 10 18_variant_189

Each box works like a poster. Bold typography, clear hierarchy and direct product language make every recipe easy to identify.

Rethinking Dog Food — Plantz

An identity built around a dog with a mind of its own. No longer listening for its master’s voice — but its own.